(2:49) - Three things to understand when selling B2B.
(3:12) - The sale isn’t over until you get a firm “no.”
(5:35) - Prioritize relational value over the sale.
(6:33) - Give value to your lead, even if you don’t think you’ll make the sale.
(8:43) - You’ll need to have multiple touch points.
(12:35) - Bonus: create other streams of revenue in the short term.
