(2:10) - Kelley discusses how she got into copywriting.
(3:27) - Kelley shares how Story Brand has helped her copywriting.
(4:40) - Kelley discusses her various roles.
(5:38) - Kelley shares how being a psychology major has helped her writing.
(7:02) - Kelley shares some advice on how to be a better writer.
(15:13) - Kelley discusses ways to write more empathically.
(20:44) - Kelley shares more tips on how to be a better writer.
(22:14) - Kelley discusses writing copy on buttons.
(26:01) - Kelley continues to give tips on how to be a better writer.
(28:13) - Kelley shares her process for identifying possible customer objections.
(35:18) - Kelley shares what purchase she’s recently made (less than $100) that’s been the most impactful to her.
(37:00) - Kelley discusses which platform or app she uses that she could not live without.
(40:15) - Kelley shares which movie/show she’s been binging lately.