(1:31) - Tiffany describes the business: Mommy Labor Nurse.
(3:08) - Tiffany describes how the business got started.
(7:54) - Tiffany describes the evolution of the business.
(10:16) - Tiffany explains where she was at personally/emotionally at the start of the business.
(13:05) - Tiffany describes the transition from bedside nurse to business leader.
(14:32) - Tiffany describes what she’s most proud of in regards to the evolution of the business.
(18:26) - Tiffany explains how bringing clarity and cohesiveness to her digital brand helped the business.
(22:12) - Tiffany describes having a central focus in their niche and how it helps the business.
(25:50) - Tiffany explains the importance of touch points to reach their audience.
(30:06) - Tiffany explains how creating a “sticky funnel” has helped her digital brand.
(35:27) - Tiffany explains the process for crafting their newsletter.
(39:46) - Tiffany explains how diversifying “traffic” has protected their business.
(40:25) - Tiffany talks about what recent purchase (under $100) has had the most impact on her.
(42:26) - Tiffany discusses what software or app the business could not live without.
