6 Reasons Why ActiveCampaign is the Best Email Marketing Tool for Small Businesses

Kyler Nixon
March 28, 2022
5 min read

Small businesses are always looking for the best tools to help them run their business more efficiently. This is especially true when it comes to marketing and managing customer relationships. For many small businesses, email marketing is a great way to keep in contact with customers and prospects. Email marketing allows you to nurture leads, automate your marketing funnels, and build fruitful relationships with your customers. No sales team required!

With that said, the email marketing tool you choose is important. You want it to be easy-to-use, great for all types of email marketing campaigns, and cost-effective. ActiveCampaign is a fantastic tool that can do just that. We've used many popular email marketing software tools (EMS) over the years, and they all fall short when compared to ActiveCampaign.

Here are some reasons why ActiveCampaign is the best choice for small businesses:

Reason #1: It's easy to use.

ActiveCampaign is easy to use and intuitive so you don't have any tech headaches. The learning curve is small, which allows you to focus your time and energy on the actual emails and your marketing strategy.

Reason #2: It has a lot of features.

While it's incredibly easy to use, ActiveCampaign is loaded with features, which makes it easy to create any type of email marketing campaign and handle all your customer needs. You can send newsletters, manage contacts lists, create email automations, and so much more.

Reason #3: It's affordable.

The cost of ActiveCampaign is very reasonable when you compare it to other email marketing tools. If you're starting from scratch, the cost is just $9/mo, which makes it a great choice if your budget is tight.

Reason #4: It has tons of integrations.

You likely use many different tools and apps in your business. ActiveCampaign integrates with a lot of those tools–making a seamless workflow. We integrate ActiveCampaign into Slack, Asana, Google Workspace and more. You can view a full list of ActiveCampaign integrations here.

Reason #5: It has a simple mobile app.

While you're probably going to do most of your email marketing from a computer, ActiveCampaign does have a native app for iOS and Android so you can do your work on the go. We use the app to check campaign metrics and double-check our work.

Reason #6: Customer service is top-notch.

With email marketing, there's no margin for downtime. ActiveCampaign offers 24/7/365 customer service, which means you can get help at any time. The higher-priced tiers also offer account reps for additional support.

There you have it. We've been using ActiveCampaign for years now and absolutely love it. If you want to start a free trial with ActiveCampaign, click here.

Kyler Nixon