Backlinks and Why Your Growth Depends on Them

By
Brad Bishop
March 28, 2022
5 min read

Introduction

What are backlinks? Why are they so important for website growth? And how can you get them? In this blog post, we will answer all of these questions and more. Backlinks are links from other websites that point back to your own website. They are a major factor in Google's algorithm for ranking websites, and they play a huge role in website growth. In order to improve your website's traffic and rank, you need to focus on obtaining high-quality backlinks. We will discuss how to do this in detail in this blog post!

What are backlinks in SEO?

Backlinks are simply links from other websites that point back to your own website. In order for your website to rank highly in search engine results pages (SERPs), you need to have a strong backlink profile. This means that you need many high-quality backlinks from authority websites in your niche.

Why are they so important for website growth?

Google's algorithm is the most important factor in determining a website's rank. And one of the main factors that Google looks at when ranking websites is the number and quality of backlinks pointing to that site. So, if you want your website to grow, you need to focus on obtaining high-quality backlinks.

Think of backlinks as a vote of confidence. As search engines determine what content to show, every backlink is like someone saying, "Hey, check this site out."

The more backlinks you have, the more Google trusts your site and is more likely to rank it higher.

How can you get them?

There are several ways that you can get backlinks, here's three:

1. Create great content.

The key is to create great content, share it on social, and have people share it on their blog or social feed. You might be wondering if Facebook counts and, yes, because Facebook is a website, it totally counts as a backlink when someone shares your content.

2. Guest blog

Writing blogs for other sites can greatly help your SEO. It's a win-win because you're helping the other site out by writing content for them and in return, they're giving you a backlink. So, reach out to other bloggers in your niche or businesses who utilize blogging and offer to write a blog or share something you previously wrote.

3. Use Skyscraper Content

Skyscraper content is simply content that is significantly better than anything else that is out there. It's the tallest building in the city. The best way to get links with this type of content is to reach out to people who have linked to similar, but lower quality content, and let them know that you have something better.

Types of Backlinks

There are two types of backlinks and, yes, one is better than the other. There are "dofollow" and "nofollow" links. Dofollow links are the best kind because they're followed by Google's algorithm which means they help your website rank. Nofollow links aren't followed and, therefore, don't help your website rank but they're still good to have. Basically, dofollow links come from respected websites that Google knows and trusts and nofollow's don't.

How to Tell if You Have Backlinks

If you want to check if you have backlinks, there are a few different ways to do it. One way is to use Google Search Console. This is a free platform provided by Google that shows you data about your website including your backlinks. Another way is to use a paid platform like Moz, Ahrefs, or Ubersuggest. These platforms will show you detailed information about your backlink profile as well as other useful data such as keyword rankings and organic traffic.

How many backlinks should you have?

The number of backlinks you need depends on the competition in your niche. If you're in a competitive niche, then you'll need more backlinks than if you're in a less competitive one. A good rule of thumb is to aim for at least 50% more backlinks than your competitors.

We have clients with upwards of 8,000 backlinks pointing back to their site!

But, not all backlinks are created equal. More does not mean better. You need high-quality backlinks from authority websites in your niche.

A few years ago, you could get away with a lower quantity of lower quality backlinks but that is no longer the case. Google's algorithm has gotten much smarter and can now tell the difference between a high-quality backlink and a low-quality one.

Conclusion

Backlinks are still an important ranking factor for SEO and should be a part of your growth strategy. By creating great content, guest blogging, and using skyscraper content, you can start to build high-quality backlinks that will help your website rank higher on search engine results pages. Having a sound backlink strategy can create massive growth for your site and your business.

Brad Bishop
VP of Strategy