My wife and I have a little “side hustle” (I really hate that term, but that’s essentially what it is).
It’s called Love Your First Year and, with it, we help engaged couples prepare for marriage.
Yes, it’s incredibly niche, and incredibly focused. We did that for a few reasons:
In February of 2021, we launched our course. It took us about three months to write, two days to film, and another 6 weeks to produce and edit with our friends at Green Clock Film Agency.
The course is two hours long and comprised of 25 modules across seven sections. It helps engaged couples prepare for marriage by covering topics like marital roles, communication, conflict, finances, intimacy, and more.
It was $79, and we genuinely had no intention of creating any other products.
In addition to the content of the course, we also released a few bonus resources. One of those resources was called “The Ultimate Guide to the Wedding Night and Honeymoon.”
Because our audience was made up of Christian couples, we had many followers who were waiting until their wedding night to... do the deed.
This resource was intended to be a solution to that challenge.
Here it is:
Well, fast forward about a year after the course launch, and we started getting couples asking us for the guide without the course.
They just wanted the downloaded, but they didn’t need the course, our flagship product.
Again, we had no intention of offering any other products aside from our course. We had spent hours and hours and hours creating that thing, we knew it was great for our audience, and we didn’t want to pull anything out of it.
But the people had spoken: they wanted to be able to buy the guide separately.
Rather than rolling out a new product with a huge launch, building a sales page, and creating an email marketing campaign, we decided to do a trial run. If it flopped, no problem. If we got some sales? Maybe we could re-launch it in the future.
During this test, we focused on doing just a few things. Our goal was to listen to our audience, try out a couple of new marketing strategies, and see how it performed.
In light of that, here’s what we did:
We knew what we were testing and we knew how we’d do it, so now it was time to actually offer the product for sale.
We sell our course through Kajabi, so we decided to make it easy and offer this guide through Kajabi as well.
Bonus: Interested in Kajabi? Check out our comprehensive article titled, "The Beginner's Guide to Creating and Selling Courses with Kajabi"
We created a few assets that allowed us to actually sell the product:
That’s pretty much it. The product was now available for sale.
Remember, we said our goals were to: listen to our audience, try out a couple of new marketing strategies, and see how it performed.
We were really pleased with the results.
Over the 5ish days of the sale, our audience of around 6,000 followers (not huge) generated:
We spent about 3 hours creating this product and making it available for purchase, which works out to an hourly rate of around $466 per hour (!!). Not bad for testing out a product!
Almost more important though, we found a product our audience resonated with at a price point they would buy. That’s a huge win!
For our little “side hustle,” this was a great outcome for us. Did we get rich? No. Did we make some extra cash testing something out? Yes. Did we give our audience what they were asking for? Also yes.
So if you’ve ever thought about testing out a product, use a mini-sale in the same way we did. You might be surprised by the results.